When opening a business, storefront signage is commonly viewed as the most essential type of signage. In most commercial spaces, landlords and tenants choose channel letter signs due to their durability and visibility. All channel letter signs are made of whole aluminum bodies and use bright LED lights to illuminate through the night, but there are some notable differences due to there being 4 types of channel letter signs. The majority of tenants have sign requirements provided by their landlord where they specify the type of signage to be used on the storefront, whether it be channel letter signs or non-lit signs, but if you don’t have any restrictions, going over the different types of channel letter signs would help choose the best possible sign for your business. Before continuing, if you aren’t familiar with the 4 types of channel letter signs, we recommend reading our past blog post. 

Are Channel Letters The Right Investment For Your Business?

As a business owner, driving clientele to your business relies heavily on digital and physical marketing. While many owners choose to use non-lit signs due to their lower price point, channel letter signs provide the advantage of allowing your business to be seen day or night. Although non-lit signs and channel letter signs are an investment in themselves, longevity is another crucial factor to consider when choosing between the two. Due to their aluminum bodies, channel letter signs have a much longer lifespan and can withstand extremely harsh conditions. Channel letter signs have a wide variety in pricing, dependent upon the type, size, and logo of the sign. If you’re unsure of the type or requirements for your signage, feel free to contact us to see what we can do for your business. Channel letter signs are most commonly used in:

  • Retail Centers
  • Hospitals
  • Schools
  • Places of worship
  • Neighborhood entrances
  • Restaurants
  • Sports Venues


How Are Channel Letter Signs Made 

The production of channel letter signs has the same initial steps, but the process changes towards the end depending on the type. Here at Genius Signs, we use the highest quality materials and the latest technology in sign fabrication to ensure durability, precision, and uniformity across your signage. Our technology fleet includes a CNC router and ChannelBender SXP. The fabrication of channel letter signs starts with us bending aluminum coil in our ChannelBender that shapes your custom letters to any size and form. While the coil is bent, we start to cut the backings and faces of the channel letters using our CNC router. With our precision technology, any logo, font, or shape can be made to suit your business needs. After using both machines to customize the raw material, our team assembles the materials and applies LED lights within the letters. Below are images of the different types of channel letter signs, and more information regarding each type can be found here.


Final Takeaways

Choosing the right type of channel letter sign can be difficult as it is a long-term investment that will benefit your business. If you’re looking for signage with longevity and visibility in the nighttime, channel letter signs are right for you. Due to the many different types and styling options, make sure that you’re choosing a sign company that can guide you throughout the process and help you make an informed decision on your business signage. 

If you’re unsure of which sign works best for you, contact us, and we will be happy to help you. Our team has over 15 years of experience, and we will work with your requests and budget to create the best marquee sign possible for your company.